First Thoughts: Emily Millionaire Hair Fertilizer

Recently, I went to look at hair products at my local market. I noticed that there was Emily Millionaire Hair Fertilizer so I picked it up. It wasn’t too expensive (300 Naira). I wanted to test it out for a product review since there aren’t too many reviews of our locally made products.

Here are some first looks:


The texture is creamy but it isn’t as thick as Emily Millionaire Coconut Oil and Herbs. It has a very similar scent to the coconut oil and herbs but there’s a mild menthol-like odor too. When I put it on my hand, it tingled a bit.


There are some good ingredients in here (coconut oil, jojoba oil, shea butter, avocado oil, etc.) but there are some questionable ones too. I noticed that one of the ingredients had a proper chemical name (Imidazolidinyl – Based Fertilizer). After a mini Google search, I found out that Imidazolidinyl Urea is a formaldehyde releaser and preservative. Formaldehyde releasers help prevent bacteria from growing in water-based products. They can be absorbed through the skin and have been linked to allergic skin reactions and cancer. [Source]  EWG’s Skin Deep Cosmetic Database gives a nice description about the compound.

Imidazolidinyl urea is an antimicrobial preservative that works by forming formaldehyde in cosmetic products. People exposed to such formaldehyde-releasing ingredients may develop a formaldehyde allergy or an allergy to the ingredient itself. In the U.S. approximately 20% of cosmetics and personal care products contain a formaldehyde-releaser and the frequency of contact allergy to these ingredients is much higher among Americans compared to studies in Europe.

Some companies (including Johnson and Johnson) are even planning to reduce and eliminate their use of formaldehyde releasers.

After doing this research and my general knowledge of formaldehyde, I had some reservations about testing this product. I realize that the potential concentration of the formaldehyde may be minimal and have very little or no effect on me. Granted, I’m not so cautious about most ingredients I use for my hair and skin. I use products that have “bad” ingredients but they work well in my hair. Using this one may be a bit too much. I am not sure how long the product has been on the shelf and how long it takes for to convert to formaldehyde. Basically, I seriously doubt I will test this product.


Kermit, Ice-T, and I are not feeling it.

Have you tried this product? Did you have any adverse or allergic reaction? Are there any products that you are hesitant to try?


Image sources: Twitter, The Reluctantly Nomadic Nigerian Tumblr